Resources: Links & Books
The sites and books that we list here have been extremely helpful to us as we have promoted small businesses online. Each one has our personal seal of approval!
(All links to external sites will open in a new window.)
Self Promotion for the Creative Professional
Authentic Promotion: Grow Your Business, Feed Your Soul
Learn to love marketing! I’ve been a fan of Molly Gordon for quite some time. She’s different from many other marketing experts out there because she comes from a place of soul. She’s an experienced business coach who is also an artist — so she knows how difficult it can be for artists to promote their own work, and she knows it’s important to find ways to promote your work without feeling like you are selling your soul.
Is your livelihood and satisfaction limited by your inability to self-promote with ease and grace? Let Master Certified Coach Molly Gordon show you how to market your work through committed, authentic presence. Free e-zine, resources, and links at www.mollygordon.com
One of my favorite books: Self-Promotion Online by Ilise Benun
Companion Site: Self-Promotion Online
Another helpful book for artists, musicians and other creative types: Self Promotion for the Creative Person by Lee Silber
Merchant Accounts
Apply for a PayPal Business Account
You can accept major credit cards through PayPal, both online and offline, and your clients no longer have to sign up for a PayPal account.
Web Site Promotion & Internet Marketing
Marcia Yudkin’s Creative Marketing Solutions
“The Net’s Best Collection of Fresh, Effective Strategies for Attracting Clients and Customers.” Marcia Yudkin’s articles and books are primary resources for me as I study marketing and promotion.
WordBiz
“One-stop resource for killer online copywriting, e-newsletters, B2B permission email marketing.” Debbie Weil is witty, personable and knows her stuff.
Wilson Internet: Web Marketing and E-Commerce
MarketingSherpa.com
“Practical News & Case Studies on Internet Advertising, Marketing & PR”
A helpful book: 101 Ways to Promote Your Web Site by Susan Sweeney
Search Engine Optimization & Submittals
HighRankings
“Learn How to Improve Your Search Engine Rankings”
Search Engine Optimization articles by Jill Whalen
WordTracker
A necessary tool to help you discover which keywords and keyword phrases are high ranking and will improve your site’s search engine placement and ranking.
The Nitty-Gritty of Writing for the Search Engines
Once you have your keyword phrases, where do you put them, and how? Jill Whalen’s special report tells all.
Search Engine Watch
“Tips About Internet Search Engines & Search Engine Submission” — the best resource on the web SEO. It should be called “Everything You Always Wanted to Know About Search Engines”!
LinkingMatters.com
A free report to help website owners and publishers plan effective linking strategies - includes guidelines, worksheets and links to over 50 articles on linking.
Cultural Creatives & Sustainability
A fascinating book: Cultural Creatives: How 50 Million People Are Changing the World by Paul Ray and Sherry Ruth Anderson. Are you a Cultural Creative? Click here to find out!
The companion site: Cultural Creatives
BALLE: Business Alliance for Local Living Economies
“Building Economies for the Common Good. Our mission is to create, strengthen and connect local business networks dedicated to building strong Local Living Economies.”
Sustainable Connections
Northwest Washington chapter, affiliated with BALLE. A membership network in support of locally owned businesses, a healthy environment, and sustainable economy. I’m a member.
Co-op America
“Practical steps for using your consumer and investor power for social change.” I’m a member here, too.
LOHAS Journal
“Your source for news and information about the rapidly growing, $230 billion Lifestyles of Health and Sustainability (LOHAS) marketplace.”
Our Bookstore Affiliate:
Powell’s Books of Portland, Oregon is an independent bookstore with a great online catalog of books. You can try a search in the box above. Next time you’re shopping for books online, give them a try before you click on over to that other guy! (I receive a small commission for any book that you order from them after clicking through from my site. But I’m not related to them by family ties, even though my middle name is Powell!)
(The small print: I will receive a small referral fee from some of the above links. But I would never recommend a website or product that I didn’t strongly believe in.)
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